Elin Marie
Experience
A senior-level copywriter and strategic communications expert with 25 years of experience translating complex technical, medical, IT, and corporate concepts into clear, persuasive, high-converting marketing and business communications.
Experience
Principal, Consultant, Senior Copywriter – Direct-Response, Technical & Creative Copywriting
- Drove Quantifiable ROI across digital platforms, including viral marketing success generating 112% conversion rates (Dr. Alex Loyd) and strategic webinar programs delivering $500K–$1MM+ committed capital weekly (MF Capital Partners).
- Authored 600+ Standard Operating Procedures (SOPs), technical roadmaps, and POS system documentation for Les Schwab Tires, demonstrating mastery of complex infrastructure and process-to-layperson writing.
- Wrote 90% of the St. Charles Medical Center corporate website, synthesizing complex medical information from highly advanced practitioners into consumer-friendly, clear web copy.
- Developed full-funnel sales campaigns (VSLs, landing pages, emails, video ad scripts, etc.) for leaders in health and wellness, including Dr. Kellyann Petrucci, ND, Dr. Alex Loyd, PhD, ND, Awakening From Alzheimer’s, Regain Your Brain, and multiple Agora Health divisions.
Case Study Program Manager; Sales & Marketing Communications
- Translated highly technical concepts (real-time enterprise data systems capabilities) into easily readable, benefits and financial justification marketing and sales collateral, as confirmed by VP of Sales and Marketing, Phil Ryder (“the best benefit-based brochure the industry has ever seen”).
- Conducted global research and interviews with C-suite, process engineers, compliance, and finance managers to document enterprise-wide process optimization and risk management across Oil & Gas, Pharma, and Manufacturing domains.
- Developed and secured highly valuable sales presentations and marketing collateral used every week by Enterprise Sales (Paul Hagan: “Elin’s work is the solid grounding we needed…”).
National Sales Manager / Marketing Co-Manager
- Managed and mentored a team of 200+ sales rep groups and two regional managers.
- Independently managed promotional campaigns and retail display strategy for major national accounts including Barnes & Noble, while co-managing marketing initiatives, catalogs, merchandising materials, and national promotional planning.
Regional Sales & Inside Sales Representative
- Increased regional sales by 10–50% across various product lines.
- Added over $1.5 million in new phone sales revenue within the first year through new business development.
“Elin quickly became the star of our marketing group. While she is certainly highly prolific, the quality of her work sets her apart.”— Phil Ryder, President, Accelerated Information Technologies