About Elin

The Expert In Direct-Response
Sales Copywriting

Proud to be a lifetime Who’s Who Inductee as of 2024

Since web copy makes or breaks the selling ability of your online promotion, let’s liken this to another important decision.

Let’s say your heart is in dire need of an operation because your heart is not pumping the way it should. What kind of doctor would you choose: a general surgeon or a specialized heart surgeon?

I’ll bet if your life depended on it, you’d choose the one who was most likely to succeed in the operation – the specialist.

Now a lot of people today think AI and ChatGPT can write a winning sales page or VSL, or any other marketing copy your company relies on to sell for you.

One of my mentors (Jon Benson) said it best.: AI was not built to replace the specialization that a senior copywriter has amassed in the real world over what AI spits out. When you want to make money online, you still need a proven sales professional copywriter. You simply can’t rely on AI alone to produce entire funnels and an entire business full of digital copy that converts. 

When you’re counting on your sales funnel … or just one email … to bring in the opt-ins, click-throughs, sales, customers, and automated profits you need, you don’t hire a general writer, or use AI to write for you. You hire a specialist with decades of experience and proven expertise.

Seriously… let’s get REAL

There’s waaaay too much sales psychology and human need/desire market Identification required (see Eugene Schwartz and Todd Brown) to grab and hold the brain’s attention down a properly sequenced line of reasoning, and authentically convince the amygdala they MUST HAVE what you’re selling! And to pull out their credit card and click “BUY.”

The idea of specializing in “web copy that sells” was incredibly appealing to me over 20 years ago when I discovered how few truly expert copywriters were available. And believe it or not, all these years later, that’s still the case … even with the latest AI version there to help.

ChatGPT is just that… help. However, it can’t write the prompt for you. It’s me, along with my Marketing AI Certification and years of sales experience, that enables me to use persuasion and difital relationship-building specialist, know what to feed it, how to train it, further hone it, and make Chat my bitch. I’m the leader in AI, not ChatGPT.

In 2024, digital marketing veteran Rich Schefren said… There are so many copywriters out there who claim they’re good, and they’re just not. They’re just not willing to keep training, put their heart and soul into your project, and do the hard work.

To write web copy that sells, a writer needs to stay in study mode, know how to direct AI, remain ever-curious, know the questions that need to be asked, the obstacles that need to be overcome, and has the depth of research skills to mine for what will actually capture and convert online sales.

The necessary skills are even harder to find in a copywriter because it requires constant accumulation of knowledge and good old-fashioned hard work, with AI in the mix, of course. In the never-ending galaxy of internet garbage, copywriters must go the extra distance to do everything it takes to get your customers’ attention and make the sale. Today, that experience is less and less because too many copywriters are relying more and more on ChatGPT to create it for them.

As fast as the internet changes, so must your approach. Copywriting is not cookie-cutter, and if anyone tells you they have the formula to guarantee their copy will work, that’s your clue that they don’t have a clue.

Copywriting is a process that includes research, AI for support, the development of deeply human “copy conversations,” and testing to produce copy that will actually work in the real world, as both the consumer and the way copy is consumed change.

Selling Is My Specialty

I started specializing in writing web copy with my first mentor, Maria Veloso, who at the time was the highest-paid female copywriter in the world. She retired early, but not before I was able to become the one student who most closely mastered her signature copywriting style. It was so rewarding to hear her tell me this, and that her second-best student was 50% behind me in mastery, simply because I kept at it, I wanted it more, and I worked harder for it. Call me crazy, but I’m obsessed with copy that can $ELL!

Even after decades of working in traditional sales and marketing, I soon discovered that mastering the art and skills of writing sales copy was not easy. It has its own set of rules and reasoning.

After studying many of the greatest masters of copywriting, perhaps the best move I made was to be personally trained by who many call the inventor of VSLs, Jon Benson, earning his “3X Sellerator Copywriting” certification. I spent years mastering Jon Benson’s formulas and copywriting strategies, which continue to dominate the internet today with the highest VSL conversions.

Behind everything I think and write are the world’s most tested and proven copywriting strategies and formulas (and now AI of course 😉

Many of the greatest copywriters of all time shared their best-kept secrets with me. Some of them personally mentored me. These are the “jewels of sales copywriting” I have now mastered and pass on in the work I do. Below are just a few of them. Today these rock-steady principles — mixed with AI as my right-hand assistant — give me the ability to infuse a LOT of power and persuasion into copywriting.

“ADUCATE” By Tom Breeze

How lucky I am to be a part of the Tom Breeze network. Recognized as the world’s most successful YouTube video advertising expert, I’m trained in his ADUCATE model and Discovery Ads method. I was personally trained by his top two copywriters, and worked with several of Tom’s proteges in his highly exclusive “Ad Buyer’s Club.” This is truly some of the most valuable experience for slam-dunk marketing that works, because the numbers don’t lie. Daily YouTube viewership is HUGE and Tom’s method of target marketing is like hitting the bullseye every time.Â

“Turn Words Into Cash” – 3X Sellerator By Jon Benson

My favorite mentor by far, Jon taught me his formulas for writing high-converting Video Sales Letters (VSLs), sales pages, emails, and more. This propelled my career as a copywriter more than anything, along with continuing to write copy that grabs and keeps the reader’s attention, and ultimately, converts year after year.

“The Magic Bullets of Higher Response” By Gary Bencivenga

These are some of the most powerful marketing secrets ever, discovered after tens of millions of dollars spent in scientific advertising tests for many of the largest, most successful direct marketers in the U.S. Each technique can boost response by 15% to 30% or higher. When used together, the cumulative effect can boost response even more.

“The 5-Point Formula to Web Copy That Sells” By Maria Veloso

I personally trained under Maria Veloso and was the one student who most closely mastered the 5-point formula for creating killer web copy that sells. After training under several other copywriting greats since then, I now combine the best of the best formulas.

“Breakthrough Advertising” By Eugene Schwartz

He was the Grand Master at Market Awareness, Sophistication, Saturation, and persuasive devices that have been meticulously tested and re-tested, including: Intensification, Identification, Gradualization, Redefinition, Mechanization, Concentration, and many more proven strategies. His genius still works today because it’s based in human psychology, the way our brains work naturally in our own thoughts, and influenced by social and community triggers. Eugene is a copy scientist. He is my favorite, most trusted mentor by far.

“The Art of the Irresistible Offer” By Clayton Makepeace

This is the strategy of genuinely appealing to the part of your prospect’s psyche that is making the purchase decision — their EMOTIONS.

“Influence: The Psychology of Persuasion” By Robert Cialdini – a MUST-read for anyone in sales!

“NeuroMarketing: Understanding the ‘Buy Buttons’ In Your Customer’s Brain By Patrick Renvoise & Christophe Morin – a MUST-read for anyone in direct response

Actual real-world sales experience makes a huge difference

After 17 years working in traditional sales and marketing, I gained real-world experience selling to real people as a national sales manager and marketing director for dozens of different companies, before I set my sights on web copywriting.

Most copywriters do not have ACTUAL sales experience, let alone field sales and marketing experience with a business communication degree to back it up.

When you work with me, you’re not just paying for writing … you’re paying for my sales expertise, in-depth research skills, my wisdom in sales psychology and neuro-psychology, my education and experience in business and communications, and my time training under dozens of other master copywriters.

There is *no way* I could write such effective sales copy that actually converts to sales without all my years of real-world, real-people sales and marketing experience, including:

• MBA in Marketing from Oregon State University (in progress)
• Marketing AI Certificate from Cornell University (2025)
• Degree in Business Communication — Arizona State University/San Diego State University
• 3X Sellerator Certified Copywriter — by Jon Benson, who many revere as the inventor of the Video Sales Letter (VSL). I was hand-selected by Jon to personally mentor under him in his own home, learning all of his formulas and legendary style of copywriting.
• Certified Web Copywriting Master — by my first mentor, Maria Veloso
• National Sales Manager — managed and mentored hundreds of salespeople and teams; sold to the largest national accounts. Believe me, I’ve lived and breathed the heartbeat of sales and marketing inside and out.
• Marketing Specialist — planned, wrote, and produced company and special niche brochures and sales videos for multi-million enterprises across virtually every industry (see below). I worked directly with the art director at Ogilvy and Mather, one of the largest, most respected advertising agencies in the world.
• Real-world Marketing & Sales Experience — Traveled and worked closely with presidents, senior executives, vice presidents, managers, and operators in every department at many global enterprise companies in dozens of different industries, such as: Air Liquide (France), Roche Pharmaceuticals (Ireland), Bayer Pharmaceuticals (Switzerland), BASF Chemical Company (Germany), RWE Power Int’l (U.K.), Innovene Petrochemicals (France), Dow Corning (U.S.), QNI Metals & Mining (Australia), Cargill (U.S.), Citgo Gas (U.S.), MF Capital Partners (U.S.) in the real estate industry, and many more niches and organizations around the world.
• Internet Marketing & Sales — Having started my sales copywriting career pretty darn close to the advent of selling on the internet, I’ve seen it all in digital marketing. I’ve been very lucky to have learned and worked with some of the most legendary names in copywriting and hundreds of digital business owners, as well as a plethora of mega-successful entrepreneurs you’ve never heard of. I’ve worked with Agora Publishing (health divisions), copy legend Lee Euler, Jeremy Hunsicker, Dr. Kellyann Petrucci, and so many doctors and other specialists, there are too many to name. Plus many unknowns that I was so instrumental in helping to make known on the internet, and very wealthy.

Let’s work together to create your next winning online business or campaign…

Email me here!